WALMART
ART DIRECTOR
PROBLEM
Walmart’s social ecosystem needed to operate at massive scale across platforms, categories, seasons, and trends, while still feeling culturally relevant, fast, and native to each channel. The team had to balance always-on content, reactive trend moments, and bigger brand storytelling, all at the speed of social.
Over nearly three years, I worked across multiple roles on Walmart’s social team, supporting everything from daily organic content to YouTube series, trend-based reactive work, and larger campaign moments.
SOLUTION
Across my time at Walmart, from Digital Designer to Senior Digital Designer to Art Director, I concepted, designed, and art directed a wide range of social-first creative. I worked end-to-end on many projects, from ideating posts and video concepts to art directing shoots and delivering final assets across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook, and Twitter/X.
My focus was always on building platform-native, trend-aware, highly shippable creative that could flex between always-on content, reactive Test & Learn moments, and higher-production brand storytelling. As I grew into the Art Director role, I led the development of trend-based content and video concepts designed to drive engagement, relevance, and audience growth.
18M+
First organic social post to reach this many views by tapping real-time trends and cultural moments
100+
pieces of trend-responsive content
6+
Social platforms with daily content
From culture to commerce, this work captures how Walmart built franchises, shaped brand voice, and showed up where customers were already paying attention.
Cultural & Trend Integration
Culture moves fast. Our job was to move with it — without losing the brand.
Franchise & Series Development
Beyond trends, we built original formats designed to live beyond a single post.
Seasonal & Retail Moments
From holiday to back-to-school and major tentpole moments, this work balanced brand storytelling with commercial urgency.
Always-On Brand Voice
This always-on work focused on evolving the visual language of Walmart Style, strengthening community engagement, and maintaining a consistent brand voice across daily touchpoints.
