PELOTON
Content Creation
PROBLEM
Peloton needed to significantly increase the volume, speed, and quality of organic social content — with limited resources and no dedicated budget. I was brought on as a one-person creative to help keep the channel moving and elevate the work during a period of rebuild and transition.
SOLUTION
I owned a large portion of Peloton’s social content end-to-end, from concepting through design, execution, and delivery. That meant ideating posts, building the creative, turning around reactive moments, and shipping work quickly across platforms.
As the team grew, I became a core creative driver behind many of Peloton’s repeatable social series, special moments, and daily content. Helping translate bigger brand ideas into smart, efficient, high-performing social executions.
I worked across a wide range of formats from static, motion, templates, series, and special moments, and became a reliable engine for getting strong, on-brand work out the door.
+18%
Average performance vs. benchmark goals
~90
Pieces of content delivered per quarter
1
Scaled from a one-person creative
engine to a multi-person team
From the NYC Marathon to the NBA, this work highlights how Peloton showed up in culture, partnered with talent, and turned moments into momentum.
Peloton X NYRR
Peloton X NBA
Big Bet Partnerships
Large-scale collaborations designed to embed Peloton within major cultural moments and drive measurable impact.
Music & Entertainment Collaborations
Artist- and culture-led campaigns that connected fitness to the broader entertainment landscape.
Instructor-Led Franchises
Recurring, talent-first series built to deepen community engagement and extend instructor equity.
