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GUINNESS
SOCIAL ART DIRECTOR
Turning real-time culture into opportunities for Guinness to show up.
From soccer storylines to summer moments, this work focused on finding the cultural opening, identifying the Guinness angle, and moving quickly enough to make the moment.
3
listening tERRITORIES
Soccer, Summer, and Lovely Day
10
hours DEDICATED TO REAL-TIME SOCIAL
Monitoring, ideation, and reactive creative
10+
assets created
ALL PROJECTS
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