CABOODLES
SOCIAL MEDIA DESIGNER
PROBLEM
As Caboodles prepared for a major relaunch under Plano Synergy, the challenge was bigger than a visual refresh. The brand needed to reintroduce its iconic ‘80s identity to a new generation while re-engaging longtime fans who grew up with it.
Social was central to that transformation. The creative had to capture Caboodles’ nostalgic spirit while feeling current, culturally relevant, and native to each platform. Every post needed to balance personality and product, trend and consistency, speed and brand integrity, all while supporting a broader push across PR, influencer partnerships, and retail.
SOLUTION
As a Graphic Designer supporting the relaunch of Caboodles, I developed social-first creative that helped shape the brand’s refreshed digital presence. Partnering closely with teams across branding, PR, and influencer marketing, I translated the updated identity into high-impact, scalable assets designed for speed and consistency.
I concepted and designed bold, expressive graphics that blended nostalgic color and playful typography with a more modern sensibility. My work spanned product launches, promotional moments, events, community content, and collaboration announcements across Instagram, Facebook, and other platforms, ensuring a cohesive, trend-aware presence that felt native in-feed while supporting high-volume output.
Social Creative Design
Concepted and designed high-volume social graphics that translated the refreshed brand identity into bold, platform-native content.
Template & System Development
Built flexible social design templates that enabled scalable, fast-turn content across campaigns, product launches, and collaborations.
Cross-Functional Collaboration
Partnered with branding, PR, and influencer teams to ensure social creative aligned with broader marketing and partnership initiatives.
