HANKY PANKY
GRAPHIC DESIGNER | SOCIAL MEDIA
PROBLEM
After more than four decades in the intimates space, Hanky Panky was ready to evolve. Known for its signature lace styles and loyal customer base, the brand needed to modernize its image and connect with a younger, Gen Z audience without losing the heritage and credibility it had built over time.
Partnering with HangarFour Creative, part of DKC, the rebrand focused on bold color, expressive design, and inclusive sizing. The goal was to refresh Hanky Panky’s visual language and reposition the brand as confident, playful, and culturally relevant across social.
SOLUTION
As a Graphic Designer on the campaign, I created social-first graphics that translated the new brand direction into a cohesive digital presence. I worked on teaser content and launch assets that introduced the refreshed look, using vibrant color palettes, modern typography, and dynamic layouts to signal a clear shift forward.
My role was to ensure the updated identity felt consistent and impactful in-feed, balancing fashion-forward energy with product clarity. Through thoughtful, platform-native design, we helped reposition Hanky Panky for a new generation while honoring the brand’s legacy of comfort and quality.
Drove a measurable lift in engagement during launch month.
Increased audience growth and in-feed engagement across key platforms.
Helped establish a more youth-forward visual presence, reflected in stronger engagement and positive sentiment.
