DLC MANAGEMENT
TRADITIONAL GRAPHIC DESIGN
PROBLEM
When I joined DLC Management in 2016, the company’s marketing team consisted of just one person supporting a growing retail real estate portfolio. Marketing materials existed, but there was no unified brand system guiding how DLC showed up across trade shows, leasing materials, or digital channels.
As the company expanded its leasing efforts, the marketing team needed scalable design support, consistent visual standards, and digital assets that could support brokers, attract retail tenants, and present DLC as a modern retail real estate partner.
SOLUTION
I partnered with the VP of Marketing to expand DLC’s marketing capabilities and establish a more consistent brand presence across digital and physical touchpoints. My work included contributing to the company’s brand guidelines, designing trade show and leasing materials, building templates for email and social content, and supporting the launch of a redesigned website with an external agency. After launch, I managed the website and continued producing marketing assets that supported leasing efforts and internal communications
Established Brand Consistency
Contributed to the creation of DLC’s brand guidelines and applied them across marketing collateral, trade show materials, and digital assets.
Scaled Marketing Production
Designed and produced assets for leasing teams, social channels, email campaigns, and internal communications, expanding the company’s marketing output with a two-person team.
Supported Leasing & Business Development
Created polished marketing materials and managed print production used in trade shows and tenant presentations that helped brokers showcase properties to prospective retail partners.
